Products Depends on Marketing Tools

Question: Discuss about the Products Depends on Marketing Tools. Answer: These days success of many products depends on the marketing tools used by the company. One of the most economical and cheapest tool used these days is internet marketing. It involves less or no start-up-capital. You might start blog marketing, social media marketing, email marketing with less investment compared to traditional marketing(Afees, (nd)). Social media today is one of the biggest and cheapest tools of internet marketing. Face book and Twitter are the biggest social media websites Face book which have 1.71 billion monthly active users(statistica, 2016) and twitter which have 313 million monthly active users(statistica, 2016) today can be of great advantage, if used intelligently. Therefore if we use social media our product can easily be marketed to millions of people in the world and all this has no cost we just need to make a Facebook and twitter account and start socializing and sharing our product with people. The company can also use banner adverting services of Google or any other company as well can also use Facebook banner advertising the banner are displayed on different websites and whoever visits the website also views the advertisement. Further these banners are also displayed to mobile users whenever they are using Google apps, there is a small banner which is displayed at the side of the screen and sometimes it is displayed after a user closes an app also. On all these banners there is a hyperlink if the visitor clicks on it he/she is directed to the company website where the product is displayed or described. Using Face book banner advertisement is also an option it is very handy the banner is displayed to millions of users in the world in very cheap price and the biggest advantage of Face book advertisement is that you can choose your audience it gives you choice to advertise your product to users of which ever country or city you want and the best feature is that you can choos e audience on the basis of gender, religion, age, likes, dislikes etc. The third way can be to discuss the product at different forums online. There are a lot of forums where people share their products, problems, experiences with a motive to provide others advantage from their experiences or to discuss their problems with others to find solution or to market their product. Since our product is related to Information technology, we can discuss it on different forums related to information technology and inform different professionals and companies about it as well as take suggestions from users to make the product better. Therefore it can be said that Internet marketing is the cheapest, common and best ways to market the product to the customer, it provides high rates of return with minimum investment. Hence the company should develop a good policy for maximizing the return from it. Network security risks and protection The security and privacy issues a big worry for companies of 20th century and a large amount of money is spent on protection today. The list of the threats is countless such as Someone might enter into the companys database and stole lots of important data. Internal data might get stolen from the database and if it is leaked in the market the share price of company may get affected. The competitor might use the hacker to steal companys marketing plan or new product information Addressing these issues is really important because if not addressed can make company face big losses to take care of this company should Install proper licensed version of software. Hire a team of professionals who task should be to find weaknesses in the system and even the smallest weaknesses should not be tolerated Install good licensed ant viruses. System should be password protected. References (2016). Retrieved 09 26, 2016, from statistica: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/. Afees, L. ((nd)). Retrieved 9 26, 2016, from aceclue: https://aceclue.com/15-top-benefits-of-internet-marketing/.